Pre-launch crowdfunding report (100 points, 25% of course grade). By this point in the semester you hopefully have a sense of a self-published project you want to create someday; however, making that dream a reality obviously takes capital, including both money and labor. Although crowdfunding is one way you can raise cash for your idea, convincing people to support DIY- or amateur-made projects requires a strategy.
For this final project, then, you’ll generate a brief (~1,500-word) report that shares info on how you might pursue crowdfunding your idea through Kickstarter or Indiegogo. Your report will be shared with me via Google Doc by Friday, December 13 and will include the following sections:
- Short pitch [50-100 words/30 seconds]. This could be text or video, but will focus on one or two key selling points .
- Long pitch [300-500 words/60 minutes]. This is a more detailed pitch that focuses on the five Ws and could serve as the basis for your text or video on your actual crowdfunding page.
- Findings from previous campaigns [500 words]. This begins with a rationale on your chosen crowdfunding platform — either Kickstarter or Indiegogo — as well as your approach, which is based on analysis from at least one campaign that is directly related to your project or idea (ideally you’ll go beyond one and examine both a successful and unsuccessful campaign). Your analyses will draw from info offered on the campaign pages, Kicktraq, or from reaching out to creators directly. This info will also inform what follows.
- Goals & rewards [30-50 words/reward]. You don’t need an itemized budget for this project, but you will estimate your crowdfunding goal and reward levels based on costs for production, marketing, shipping, fees, and other potential costs. You should articulate at least five reward levels in your report. This would likely change as you get closer to actually launching, but it will serve as a starting point.
- Outreach [200 words]. This section will articulate a plan for using your current social network (family & friends irl and online) to reach new ones via online forums, social media, and user-generated platforms.
- Blog plan [100 words]. Share a list of at least five blog post prompts that will be related to your project. You can steal these from other crowdfunding campaigns or base them on what you think will get patrons excited about your idea.
- Risks and challenges [50-100 words]. This section will acknowledge the potential setbacks, variables, or unknowns that might make your project slower, not as big or beautiful as you imagine, or even unsuccessful.
- Timeline [100 words]. This includes specific dates and the activities needed both pre-launch (minimum of three months) and post-launch.