I want to give you most of today to work on your reports, but I have already been getting questions about the timeline portion of the report so let me address that.
What does the report ask for?
Timeline [100 words]. This includes specific dates and the activities needed both pre-launch (minimum of three months) and post-launch.
Should the dates be specific?
Yes. I would start with a specific — though still hypothetical — launch date. You could do something like Week 1, Week 2, etc. if you’d rather, but I think it’s easier to be specific. Then I would work backward and forward from that date.
Can you give me an example?
So if your launch date is Feb 1, then you work back from that date for all pre-launch activities and after that date for all post-launch activities, basically using your list.
How much time should I assign per stage of the campaign?
I would allow a minimum of three months for building your pre-launch outreach, including time to learn how to do certain things, write and publish blogs, etc. The timeline ties it all together and makes it an actual plan. Here’s a pdf checklist that might be helpful as well as this poster created by IndieGameGirl: