Grades to date
Grades for the following are posted in BlackBoard.
- Zines — feedback on accompanying statements are in Google Docs
- Book reviews — missing several still
Web presence wrap-up
To wrap up the first half of this 2nd unit, please share a Google Doc with me that answers these questions in roughly 800-1,000 words. Put your name at the top. Also: No need to write this as an essay. A numbered list with Q & A is fine. This part of the unit is worth 60 points and due by Friday, Dec 6.
- What domain name and/or social media handles did you select? Why these?
- Describe your process for developing your own website, including buying the domain, renting space with a host, choosing a platform, and designing the site.
- What future plans do you have for this site? If you’re not sure, what are some potential ideas? What do you still need to learn?
- Comment on this effectiveness of this assignment. You might respond to questions like: What would you still like to learn about self-publishing on the web? Are you convinced that it is important to own your own domain?
Activity: On Thursday we used this Google Doc to compile analyses of several crowdfunding campaigns, looking at how each answered the 5Ws in their pitches. Before we talk about goals + rewards, let’s see how you did drafting your own pitches. How did this go? Do we want to workshop these as a large or small group?
Setting realistic crowdfunding goals is an essential step in pre-campaigning. I’m not asking you to offer an itemized budget for your report, but I do expect some discussion about how and why you have arrived at the figure you did. Some other tips when coming up with your goals:
- Making “the thing” doesn’t have to be your goal. You can plan for a campaign that asks for money for idea development — that is, the research or creative planning time you need to grow a good idea into a real one. You still have to develop rewards, but that might mean simply focusing on the cover art and turing that into a t-shirt, buttons, stickers, and the like.
- Goals are always long term. Just because you are crowdfunding doesn’t mean that it is the only approach to meeting your goal. Plan to raise money before you even launch especial since your odds of meeting your goals shoot up significantly once projects are more than 30% backed. Consider lining up backers to contribute on Day 1 of your launch.
- Networks matter. Creators who have more Facebook friends, Twitter followers, YouTube subscribers, etc. will have a much stronger chance of getting backed than those who do not. The sooner you participate with your potential
Most successful crowdfunders attribute their success to not only understanding how much the project will cost (broken down into subcategories like marketing, administrative costs, fees, etc.), but considering “rewards fulfillment,” which is the costs required to dangle the carrot that gets your backers to contribute. In your report you will articulate at least five reward levels, ranging from $1 or $5 on the low end and as much as $1,000 for the higher end. Some other notes:
- One study found that the median number of reward levels is 9. You might consider this as you develop you level ideas. On the lower end you should think about “emotional-type branding,” tokens of support that come through public displays like shirts, badges, buttons, pins, stickers, and the like.
- Consider upselling through gradual reward levels, or offering limited time/quantity offerings.
Activity: Let’s look at some different reward levels on Kickstarter and Indiegogo, especially for projects in categories related to self-publishing and make a list on this Google Doc.
Homework for Tuesday
Draft your goals & rewards sections of your report.