Book topic #3: branding, marketing, & promotion
Activity: Let’s collaborate in our [google doc] today as we share marketing strategies with each other.
You’ll also have open lab time to work on your web presence.
Homework for next class
Read customer reviews of the book you chose by visiting it on Amazon & Goodreads. Notice what these customers discuss and their implicit or explicit criteria for evaluation (i.e. the book is easy to read, helpful, practical, comprehensive, concise, etc.). Be ready to incorporate their comments and criteria into your own review, which we’ll talk about in our next class.