Reviews: the social proof of self-publishing

As many of our books noted, reviews are an essential component to self-publishing. This makes sense: without reviews or endorsements, it’s awfully hard to get noticed, or demonstrate (what a few of our books called) social proof. In How to Market a Book, Joanna Penn identifies three main types: Customer reviews [example from Goodreads] Book … Continue reading Reviews: the social proof of self-publishing